{"id":26,"date":"2026-02-07T19:06:57","date_gmt":"2026-02-07T19:06:57","guid":{"rendered":"https:\/\/romanwolter.de\/?p=26"},"modified":"2026-03-19T20:36:10","modified_gmt":"2026-03-19T20:36:10","slug":"wertmarke","status":"publish","type":"post","link":"https:\/\/www.romanwolter.de\/?p=26","title":{"rendered":"Wertmarke \u2013 Video Essay"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":28,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"class_list":["post-26","post","type-post","status-publish","has-post-thumbnail","hentry","category-work"],"grid":"{\"colCount\":12,\"colGutter\":1,\"rowGutters\":[1,6,6,1,1,5],\"frameMargin\":5,\"leftFrameMargin\":5,\"rightFrameMargin\":5,\"topFrameMargin\":0,\"mus\":{\"colGutterMu\":\"%\",\"rowGutterMu\":\"%\",\"topFrameMu\":\"px\",\"bottomFrameMu\":\"%\",\"frameMu\":\"%\"},\"bottomFrameMargin\":0,\"rowAttrs\":[{\"relid\":1},{\"relid\":2},{\"relid\":7},{\"relid\":8},{\"relid\":12},{\"relid\":18},{\"relid\":19}],\"bgColor\":null,\"bgImage\":null,\"cont\":[{\"type\":\"video\",\"cont\":\"https:\/\/i.vimeocdn.com\/video\/1235914373-31f36cc9bf7249a5da9b62cd35942793e3941909520a6ba0a204a658d663f70b-d_295x166?region=us\",\"align\":\"bottom\",\"row\":0,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":6,\"iframe\":\"<iframe src=\\\"\/\/player.vimeo.com\/video\/600114981?api=1&byline=0&amp;portrait=0&amp;title=0&amp;color=ffffff\\\" width=\\\"426\\\" height=\\\"240\\\" frameborder=\\\"0\\\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe>\",\"url\":\"https:\/\/vimeo.com\/600114981?fl=tl&fe=ec\",\"w\":426,\"h\":240,\"ar\":0.5633802816901409,\"customLayControls\":false,\"showShareButton\":false,\"absolute_position\":false,\"frameOverflow\":\"both\"},{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_Projektname\\\">Wertmarke<\/h1><p class=\\\"_FliesstextFett\\\" style=\\\"line-height: 0.6;\\\">Video-Essay-Format<\/p>\",\"align\":\"top\",\"row\":1,\"col\":0,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":3,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<p class=\\\"_Fliesstext\\\">In der analogen Welt geben bereits seit \\u00fcber 200 Jahren Umgangs- formen Orientierung. Trotzdem r\\u00e4tseln Abiturient*innen, Auszubildende und Student*innen immer wieder, was sie eigentlich d\\u00fcrfen und was nicht \\u2013 und das jetzt auch noch digital. Wertmarke bietet einen Kompass in allt\\u00e4glichen Fragen des menschlichen Miteinanders f\\u00fcr 17-24j\\u00e4hrige.\\u00a0<\/p>\",\"align\":\"middle\",\"row\":1,\"col\":4,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":4,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<p class=\\\"_Fliesstext\\\">Dieser Pilot wurde entwickelt f\\u00fcr das Content-Netzwerk funk (ARD+ZDF) Sieger des nordmedia Wettbewerbs f\\u00fcr innovative Medienformate \\u00bbCLOSEUP\\u00ab<\/p><p class=\\\"_Fliesstext\\\">Meine Rolle: Formatentwicklung, Konzept, Design, Animation 2018\\u20132019<\/p>\",\"align\":\"top\",\"row\":1,\"col\":8,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":5,\"absolute_position\":false},{\"type\":\"html5video\",\"cont\":null,\"align\":\"middle\",\"row\":2,\"col\":1,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":11,\"autoplay\":true,\"loop\":true,\"mute\":true,\"muteDisabled\":\"disabled\",\"controls\":false,\"controlsDisabled\":\"\",\"customLayControls\":false,\"customLayControlsDisabled\":\"\",\"playpauseonclick\":false,\"playpauseonclickDisabled\":\"\",\"playicon\":false,\"playiconDisabled\":\"\",\"ar\":1.25,\"unmutebutton\":false,\"unmuteButtonStyle\":1,\"unmutebuttonDisabled\":\"\",\"useExternalVideo\":false,\"externalVideoUrl\":\"\",\"externalVideoW\":16,\"externalVideoH\":9,\"h\":1350,\"w\":1080,\"mp4\":\"\/wp-content\/uploads\/2026\/02\/Handshake-2_1.mp4\",\"filename\":\"Handshake-2_1.mp4\",\"sizes\":null,\"imgar\":0,\"mp4attid\":139,\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"html5video\",\"cont\":null,\"align\":\"middle\",\"row\":2,\"col\":8,\"colspan\":3,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":2,\"relid\":10,\"autoplay\":true,\"loop\":true,\"mute\":true,\"muteDisabled\":\"disabled\",\"controls\":false,\"controlsDisabled\":\"\",\"customLayControls\":false,\"customLayControlsDisabled\":\"\",\"playpauseonclick\":false,\"playpauseonclickDisabled\":\"\",\"playicon\":false,\"playiconDisabled\":\"\",\"ar\":1.25,\"unmutebutton\":false,\"unmuteButtonStyle\":1,\"unmutebuttonDisabled\":\"\",\"useExternalVideo\":false,\"externalVideoUrl\":\"\",\"externalVideoW\":16,\"externalVideoH\":9,\"h\":1350,\"w\":1080,\"mp4\":\"\/wp-content\/uploads\/2026\/02\/Handshake-3_1.mp4\",\"filename\":\"Handshake-3_1.mp4\",\"sizes\":null,\"imgar\":0,\"mp4attid\":140,\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\/wp-content\/uploads\/2026\/02\/190912_Wertmarke_Master_Cut-0.07.43.09.png\",\"align\":\"top\",\"row\":3,\"col\":3,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":3,\"relid\":13,\"attid\":146,\"sizes\":{\"full\":\"\/wp-content\/uploads\/2026\/02\/190912_Wertmarke_Master_Cut-0.07.43.09.png\",\"_1280\":\"\/wp-content\/uploads\/2026\/02\/190912_Wertmarke_Master_Cut-0.07.43.09-1280x720.png\",\"_1024\":\"\/wp-content\/uploads\/2026\/02\/190912_Wertmarke_Master_Cut-0.07.43.09-1024x576.png\",\"_768\":\"\/wp-content\/uploads\/2026\/02\/190912_Wertmarke_Master_Cut-0.07.43.09-768x432.png\",\"_512\":\"\/wp-content\/uploads\/2026\/02\/190912_Wertmarke_Master_Cut-0.07.43.09-512x288.png\",\"_265\":\"\/wp-content\/uploads\/2026\/02\/190912_Wertmarke_Master_Cut-0.07.43.09-265x149.png\"},\"w\":1920,\"h\":1080,\"ar\":0.5625,\"alt\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\/wp-content\/uploads\/2026\/02\/190815_Wertmarke_Master_Cut-0.02.26.12.jpg\",\"align\":\"top\",\"row\":3,\"col\":7,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":16,\"attid\":143,\"sizes\":{\"full\":\"\/wp-content\/uploads\/2026\/02\/190815_Wertmarke_Master_Cut-0.02.26.12.jpg\",\"_1280\":\"\/wp-content\/uploads\/2026\/02\/190815_Wertmarke_Master_Cut-0.02.26.12-1280x720.jpg\",\"_1024\":\"\/wp-content\/uploads\/2026\/02\/190815_Wertmarke_Master_Cut-0.02.26.12-1024x576.jpg\",\"_768\":\"\/wp-content\/uploads\/2026\/02\/190815_Wertmarke_Master_Cut-0.02.26.12-768x432.jpg\",\"_512\":\"\/wp-content\/uploads\/2026\/02\/190815_Wertmarke_Master_Cut-0.02.26.12-512x288.jpg\",\"_265\":\"\/wp-content\/uploads\/2026\/02\/190815_Wertmarke_Master_Cut-0.02.26.12-265x149.jpg\"},\"w\":1920,\"h\":1080,\"ar\":0.5625,\"alt\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\/wp-content\/uploads\/2026\/02\/Bildschirmfoto-2025-06-06-um-16.54.45.png\",\"align\":\"top\",\"row\":4,\"col\":3,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":3,\"relid\":9,\"attid\":147,\"sizes\":{\"full\":\"\/wp-content\/uploads\/2026\/02\/Bildschirmfoto-2025-06-06-um-16.54.45.png\"},\"w\":3434,\"h\":1934,\"ar\":0.5631916132789749,\"alt\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\/wp-content\/uploads\/2026\/02\/190815_Wertmarke_Master_Cut-0.08.25.19.jpg\",\"align\":\"top\",\"row\":4,\"col\":7,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":14,\"attid\":145,\"sizes\":{\"full\":\"\/wp-content\/uploads\/2026\/02\/190815_Wertmarke_Master_Cut-0.08.25.19.jpg\",\"_1280\":\"\/wp-content\/uploads\/2026\/02\/190815_Wertmarke_Master_Cut-0.08.25.19-1280x720.jpg\",\"_1024\":\"\/wp-content\/uploads\/2026\/02\/190815_Wertmarke_Master_Cut-0.08.25.19-1024x576.jpg\",\"_768\":\"\/wp-content\/uploads\/2026\/02\/190815_Wertmarke_Master_Cut-0.08.25.19-768x432.jpg\",\"_512\":\"\/wp-content\/uploads\/2026\/02\/190815_Wertmarke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